Friday, April 10, 2009

If we build it.... many will come? It's one of the more popular questions we get about this project. So, let's look at the numbers...

In 2008, the Augsburg MBA program completed a study on behalf of CMR. A survey conducted as part of this study indicated that 61% would be willing to travel 40 miles or greater to visit the museum. This strong response convinced the researchers to expand their target demographic to a 50 mile radius of Rochester reaching nearly 60,000 children.

In the end, they projected attendance for the first five years of CMR's operation to be roughly 40,000 visitors per annum!

No comments:

Post a Comment